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Thursday, February 1, 2018

Affordable Way of Promoting A Business

Running a company may be tough especially to a start up business.  The struggle of setting up is the first step to achieve on how the business is going to run.  You put a lot of effort in one basket and sometimes you may not know if the business would run successful.  But of course there’s always a risk involve.

If the business is already working, the first six months may be crucial.  The life of the company would depend on sales as this becomes the very foundation and generating an income.  The marketing supports the sales.

But if you a running a small business, chances are you as an owner will be the one doing the sales and marketing, bookkeeping and accounting.  That means you have 4 or 5 heads in a company.
To lessen the burden, you need an idea that will work on your behalf and that’s the work of the marketing that will create advertising and promotions.  And of course, there is always a budget involve. It happens to know that marketing is the brain of the business, not just only it creates a brand, but also it creates awareness to potential clients which becomes the buyer later on.  And sales will offer the product to their customers.

If advertising is your problem on how you can promote your business, then there are promotional products.  As most successful business knows, it is used as trade show giveaways in the events, conference and corporate meetings.  This is where promotional products play an important role.  If your budget is tight, promotional items can help because there are products that are not expensive and you can bus it less than $200 like pens, note pads, key chains, lanyards, business cards and many more.  These can help you in your marketing and will act as a silent salesman. 

I have known a lot of companies that used corporate giveways and found their campaign very successful.


Try promotional products and how it’s going to work for your business.  This is affordable but it creates great impact to your company.


Sameera Chathuranga


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